penda publishing

Rates Per Column Inch

Open Contract $16.00
8 Week Contract $13.00
16 Week Contract $11.00
32 Week Contract $10.00
52 Week Contract $9.00

Distributed In both Clark and Champaign County


Special Full Page Rate*

$950.00 per insert

*Minimum 2 inserts over 6 weeks. Copy ready advertisements only


Inserts

$55 per thousand (4000 minimum)

Insert of Preprints: tabloid or broad sheet supplement inserts may be used in all or any part of our publications circulation at $45.00 per thousand.

Minimum dimensions: 8 1/2" x 11", 20# bond/50# offset stock, minimum single sheet basis weight. Minimum dimensions 11 3/8" x 13 3/4"

*Multiple signature inserts will not be accepted


Terms & Conditions

Net Cash. Major Credit Cards Accepted

30 day net available with approved credit

New accounts will pay in advance until credit is established.

Past dues accounts subject to 1 1/2% of the unpaid balance per month finance charge

Free tear sheet limited to 10 copies per issue

Political ads at regular rate, paid in advance


Formula For Ad Cost

Size x rate x weeks

Full Page 6" x 21"
1/2 Page 6" x 10"
1/4 Page 3" x 10"
3x5 3" x 5"
2x4 2" x 4"
2x3 2"x 3"
2x2 2" x 2"
1x2 1" x 2"

Example: 2x2 ad for 52 weeks

2 x 2 =4
4 x $7.25 = $29
$29 x 52 = $1,508


Color Ad Cost

1 color $10
2 colors $15
3 colors $20
Full color $25 (best value)

Other Ad Dimensions

1x2 1.6528" x 2"
2x2 3.4722" x 2"
2x3 3.4722" x 3"
3x3 5.2917" x 3"
4x4 7.1111" x 4"
4x6 7.1111" x 6"
5x? 8.9306" x ?
6x? 10.75 x ?

Tabloid Ad Size Chart

1/8 page 4.91" x 2.75" 3 columns wide
1/4 page 4.91" x 5.5" 3 columns wide
1/2 page 10" x 5.5" 6 columns wide
full page 10" x 10.5" 6 columns wide

Advertorial word count

1/2 page
with picture - 85 words | without picture - 125 words

1/4 page
with picture - 175 words | without picture - 205 words

1/2 page
with picture - 275 words | without picture - 430 words


Column Inches

1 column 1.5278"
2 column 3.2222"
3 column 4.9167"
4 column 6.6111"
5 column 8.3056"
6 column 10"

Total size of each page layout is 10" x 11" (top half inch of page used for header)

See Our Media Kit


Penda Publishing Media Kit