Advertisment Guide
Rates Per Column Inch
| Open Contract | $16.00 |
| 8 Week Contract | $13.00 |
| 16 Week Contract | $11.00 |
| 32 Week Contract | $10.00 |
| 52 Week Contract | $9.00 |
Distributed In both Clark and Champaign County
Special Full Page Rate*
$950.00 per insert
*Minimum 2 inserts over 6 weeks. Copy ready advertisements only
Inserts
$55 per thousand (4000 minimum)
Insert of Preprints: tabloid or broad sheet supplement inserts may be used in all or any part of our publications circulation at $45.00 per thousand.
Minimum dimensions: 8 1/2" x 11", 20# bond/50# offset stock, minimum single sheet basis weight. Minimum dimensions 11 3/8" x 13 3/4"
*Multiple signature inserts will not be accepted
Terms & Conditions
Net Cash. Major Credit Cards Accepted
30 day net available with approved credit
New accounts will pay in advance until credit is established.
Past dues accounts subject to 1 1/2% of the unpaid balance per month finance charge
Free tear sheet limited to 10 copies per issue
Political ads at regular rate, paid in advance
Formula For Ad Cost
Size x rate x weeks
| Full Page | 6" x 21" |
| 1/2 Page | 6" x 10" |
| 1/4 Page | 3" x 10" |
| 3x5 | 3" x 5" |
| 2x4 | 2" x 4" |
| 2x3 | 2"x 3" |
| 2x2 | 2" x 2" |
| 1x2 | 1" x 2" |
Example: 2x2 ad for 52 weeks
2 x 2 =4
4 x $7.25 = $29
$29 x 52 = $1,508
Color Ad Cost
| 1 color | $10 |
| 2 colors | $15 |
| 3 colors | $20 |
| Full color | $25 (best value) |
Other Ad Dimensions
| 1x2 | 1.6528" x 2" |
| 2x2 | 3.4722" x 2" |
| 2x3 | 3.4722" x 3" |
| 3x3 | 5.2917" x 3" |
| 4x4 | 7.1111" x 4" |
| 4x6 | 7.1111" x 6" |
| 5x? | 8.9306" x ? |
| 6x? | 10.75 x ? |
Tabloid Ad Size Chart
| 1/8 page | 4.91" x 2.75" 3 columns wide |
| 1/4 page | 4.91" x 5.5" 3 columns wide |
| 1/2 page | 10" x 5.5" 6 columns wide |
| full page | 10" x 10.5" 6 columns wide |
Advertorial word count
1/2 page
with picture - 85 words | without picture - 125 words
1/4 page
with picture - 175 words | without picture - 205 words
1/2 page
with picture - 275 words | without picture - 430 words
Column Inches
| 1 column | 1.5278" |
| 2 column | 3.2222" |
| 3 column | 4.9167" |
| 4 column | 6.6111" |
| 5 column | 8.3056" |
| 6 column | 10" |
Total size of each page layout is 10" x 11" (top half inch of page used for header)
