Ad Mechanics Guide
Mechanics
Minimum size 1 column X 2 inches. All ads must be an equal number of inches in depth as columns wide. Local rates non-commissionable.
All SAU sizes accepted. Halftones cut with 85 line screen 6 column width: 12.5 picas/ 2 1/16 inch; Classified: 9 column width. Page: 13” wide, 21 1/2” deep. Double Truck: 26 3/4” wide, 21 1/2” deep, billed at 12 1/2 column width. 14 agate lines per column inch.
Print Ad Dimentions
Display Size |
Width |
Height |
| 1 Column | 1.6528" | x (choose height in inches) |
| 2 Column | 3.4722" | x (choose height in inches) |
| 3 Column | 5.2917" | x (choose height in inches) |
| 4 Column | 7.1111" | x (choose height in inches) |
| 5 Column | 8.9306" | x (choose height in inches) |
| 6 Column | 10.75" | x (choose height in inches) |
| Half Page Horizontal | 10.75" | 10" |
| Half Page Vertical | 5.2917" | 20" |
| Full Page | 10.75" | 20" |
Web Ads
Placement |
Width |
Height |
Price |
Combo |
| Side Banner | 160px | 600px | $150 | $100 |
| Front Page Banner | 1000px | 165 px | $600 | $75 |
*Remember* Design all web advertisements in RGB at 72dpi.
Print ‘N Go Coupons
Take your coupon campaign to a new level, offer your coupons on our Print ‘N Go website. Print ‘N Go users can print the coupons offered on the site right at home. Compete with the large companies offering their deals on sites like Coupon Suzy and Groupon!
Circulation
Copies distributed in over 250 newsstands (rack locations) in and around Springfield/Clark County. Readership estimated at 35,000 per week.
Deadline: Wednesday 5pm
Proof Ad: Tuesday 5pm
Color Charge: $90 per color
Copy Regulations
The Publisher reserves the right to edit all copy submitted and reject those ads which are not in compliance with state and/or federal regulations, or those which are offensive, false, misleading, deceptive or similarly unacceptable.
Alcoholic beverage or tobacco advertisements and ads dealing with the occult, work at home, dietary supplement and 900 numbers are not accepted.
Type or cuts will not be set parallel with column rules, backwards or inverted. Full page exceptions are made.
